Responsible Ads: Climate Change

Online Course • Advertising Standards Authority ASA

About the CPD course

This module will cover the fundamental principles that advertisers need to be aware of when making environmental claims; or when their ads include depictions of their environmental impact. Well introduce the rules that the ASA enforces and take a close look at some of the ads that have broken these rules. This introductory module will provide an overview of the key rules.

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Advertising Standards Authority ASA

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Advertising Standards Authority ASA

The Advertising Standards Authority (ASA) is the UK’s independent advertising regulator. The ASA makes sure ads across UK media stick to the advertising rules (the Advertising Codes). The Committee of Advertising Practice (CAP) is the sister organisation of the ASA and is responsible for writing the Advertising Codes. The ASA and CAP are committed to regulating in a way that is transparent, proportionate, targeted, evidence-based, consistent and accountable.