Credibility is defined as the characteristic of being trustworthy. As a speaker; you need to establish credibility and gain the trust of your audience; if you want them to listen to you. Establishing credibility may seem daunting; and there are a lot of factors that contribute to how your audience perceives you and your message. Although gaining the trust of everyone in the audience may be difficult; there are some general guidelines that can help public speakers establish credibility in a variety of situations.
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