Digital Marketing Strategy

The course investigates the strategic approach of digital marketing within the business environment. It builds on the understanding of digital marketing context; differences in consumers behaviours and examines how digital marketing analysis; strategies and plans can be developed and implemented in a digital business.  The course is focused on innovative changes in communication and engagement with customers in a digital environment and how it affects the development of the digital marketing presence; plan and strategy. A computer-based simulation will be used to aid the development of the relevant skills and knowledge.