PECR: Getting to Grips

This new short base course on the EU’s Privacy and Electronic Communications Regulations 2003 is a whistlestop tour of everything someone needs to know about PECR compliance; from cookies to soft opt-ins. It will take about 10 minutes to complete.If you do any marketing by phone; email; text or fax; have cookies or a similar technology on your website; or compile any sort of telephone directory of contact numbers; then PECR applies to you.Remember that PECR can apply even if you aren’t processing personal data. That means sending out marketing communications to the info@ email addresses where you don’t know the recipient is covered by PECR; even though it wouldn’t be covered by GDPR.Complying with PECR is everyone’s responsibility. Given the close relationship between GDPR; PECR and the Data Protection Act; breaches of PECR could end up eliciting a fine under GDPR; or even constitute an offence under the DPA. For PECR; it’s the bosses who should worry as every breach of PECR can mean company directors could be personally fined £500;000.Course overview The key PECR regulations and differences with GDPR. Marketing rules. Dealing with spam. The difference between genuine service messages and marketing messages and case studies where people have got it wrong. ICO guidelines and recent enforcement actions. Cookie guidelines and PECR compliance. PECR the basicsWhat’s the difference between PECR and GDPR?What are the key PECR regulations?PECR’s scope and key conceptsDirect marketingSolicited vs. unsolicited marketingWhat’s considered spam?Service messaging vs. marketing messagesPECR enforcementComplying with PECROpt in vs. opt outSoft opt in and consentThird party marketingCookies and Cookie auditsReform of the EU ePrivacy Directive Course outcomes Understand the requirements of PECRLearn to evaluate risks and follow the right course of actionUnderstand marketing rules and how to complyBe aware of your electronic communication responsibilitiesKnow the impact of compliance failures and how to avoid them.

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