Planning your marketing and digital communications (PR14)
13 Jul 2020
About the event
Strategic marketing focuses on how to develop a competitive advantage through the drivers of shareholder value; Our approach is to explore marketing as a multi-faceted business process; involving creativity and innovation; alongside analytical and strategic skills; Delivering value to your business requires insight into your changing marketplace and decisions regarding how to match your organisation’s distinctive capabilities with valuable opportunities
Founded in 1992, the London School of Public Relations (LSPR) is a training and business development organisation that provides support to numerous multinationals, SMEs and NGOs in the UK and globally. Our primary mission is to provide courses that explain how brands can build reputational capabilities that help organisations to stay competitive and take advantage of the growing importance of social influence and public relations in the changing nature of business.
