Virtual Advice: AM | Insiders' Guide to the ASA & CAP
06 Dec 2023
About the event
Not too clear on what you need to know about UK ad regulation? This training course provides an essential foundation of how advertising regulation works. Our expert trainers will provide an insight into the ASA and CAP system and will cover the key areas of the Advertising Codes to help you create compliant advertising campaigns. If you are new to advertising or could just do with a refresher this course will take you through the self-and co-regulatory structure the way that the ASA handles complaints and some of the main areas of regulation. This course will take place virtually via Zoom and will provide you with two CPD hours.
The Advertising Standards Authority (ASA) is the UK’s independent advertising regulator. The ASA makes sure ads across UK media stick to the advertising rules (the Advertising Codes). The Committee of Advertising Practice (CAP) is the sister organisation of the ASA and is responsible for writing the Advertising Codes. The ASA and CAP are committed to regulating in a way that is transparent, proportionate, targeted, evidence-based, consistent and accountable.
