Marketing Analytics - Customer Value and Promotion Strategy

Online Course • Study Plex

About the CPD course

This course is beneficial for those who want to understand lifetime customer value - key concepts and excel model. You will learn sensitivity analysis in Excel and variations in finding customer value. This course will educate you key concepts such as Monte Carlo simulation; its examples; and problem statements. You will learn how to measure customer value based on the customer value concept and confidently practice; discuss and understand customer value models used by organisation. By the end of the course; you will have an understanding of lifetime customer value; variations and sensitivity analysis; and Monte Carlo simulation.

CPD Provider

Study Plex

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Study Plex

Study Plex is a company focused on providing a range of learning and development opportunities, to entertain and educate our learner base through the use of modern learning technology. We work with a range of instructors who have a serious passion for delivering their industry experience and providing invaluable training opportunities. Our goal is simple – to provide excellent quality training materials, presented in the most engaging and informative way possible. This, we feel, is the path to providing genuine knowledge which can then be practically applied in the real world.