About the event
Join our Essential Guide to Paid Social Media Marketing online training to learn the fundamentals of running and measuring the impact of a social media campaign. Understand the key differences between organic and paid social media marketing to evaluate your approach and make the most efficient investment. Boost your strategy to reach new audiences and increase engagement through better targeted campaigns. Understand the basics of a social media marketing funnel to attract and convert new audiences. Learn to identify your objectives; position your ads and set key performance indicators (KPIs) to convert new audiences into users or customers.
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Knowledge Exchange Group
Working across the public, private and third sector Knowledge Exchange Group contains four divisions providing you with everything you need to learn, train, develop and share expertise. We believe that knowledge is central to social and economic growth, and that through sharing information, best practice and innovative thinking we can help facilitate positive change. We do this by providing access to data, meaningful engagement with industry experts, influencers, academics, leading practitioners and thought leaders.
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