Web 3.0 and social media

This informal CPD article Web 3.0 and social media was provided by The Tesseract Academy, offering consultancy services to help your company become data driven, whether you are an entrepreneur, a start-up or a corporate.

The term "Web 3.0" refers to the future generation of the internet, in which the emphasis will be placed on a web that is decentralized, open, and linked, and in which users will have more choice over the data they share and the level of privacy they enjoy. Social media, on the other hand, is a method of communication where users may connect and exchange information, media, and content with one other.

Mastodon

One example of a social media network that conforms with the ideas of Web 3.0 is Mastodon. Mastodon is a social media platform that is both open-source and decentralized, and it is based on the concepts of the Fediverse, which is a network of servers that are run independently of one another and interact with one another using the Activity Pub protocol. Users are able to connect with one another across all Mastodon instances thanks to this feature, all while retaining full control of their data and the privacy of their conversations.

When opposed to centralized platforms such as Facebook and Twitter, Mastodon is less prone to censorship and data breaches due to its decentralized design, which also implies that there is no single authority that administers the site. This makes Mastodon a more secure platform overall. Additionally, Mastodon enables users to have greater control over the material that they view, since the algorithms used to select what content is presented are transparent and adjustable.

How will the new social media of Web 3.0 operate?

Changes of a considerable kind are coming to many aspects of the internet, including social media, as a result of the release of Web 3.0. Let's take a more in-depth look at the ways in which the potential presented by Web 3.0 will revolutionize social media.

Decentralization

When we talk about decentralized social media, we are referring to social networks that are run on servers that are independently managed rather than on a single server that is owned and administered by a single firm. Freedom, autonomy, and user control are some of the advantages offered by decentralized social media platforms.

There is already such a thing as decentralized social media. There are a variety of them, some of which include Minds, Diaspora, MeWe, Mastodon, and Signal. These social networks have a good potential of being famous in the not-too-distant future, despite the fact that the majority of them may have a strange sounding name.

Immersion

People have had the opportunity to participate in interactive social experiences for many decades thanks to social media. Having said that, only in a digital format. Imagine for a moment if social media could give an immersive experience, making all of the elements that social networks already provide accessible inside the meta-reality.

We bring to your attention that the capacity to immerse oneself in the environment, integrating one's virtual and actual experiences, is what we refer to as immersiveness. It is possible to do this by using specialized equipment such as virtual reality (VR) glasses, augmented reality (AR) programs, and other technologies. Traditional forms of social media would need to be redesigned from the ground up in order to support immersive experiences.

Tokenization

In the not-too-distant future, tokens of all types will become available through social media. Mark Zuckerberg has said that there is a possibility that NFT would be implemented on Instagram in the next months. Adam Mosseri, the CEO of Instagram, said in December that the firm has decided to use a solution that uses non-fungible tokens. In addition to this, Twitter began using and validating NFT with the introduction of a new profile photo feature. Users who have subscribed to the Twitter Blue service may make use of this functionality.

Avatar

However, users of social networking platforms were able to upload any image of themselves in the past. The Internet is a place where you may take on whatever identity you choose. In order to participate in Web 3.0's social media, users will be required to create avatars. By the way, NFTs will play a significant role in the development of avatars and the skins they wear.

Rules

Regulations will be a very significant obstacle for social media platforms built on Web 3.0. Misinformation, data privacy breaches, cyberbullying, harassment, and many other forms of online abuse are just some of the problems that continue to plague social media platforms under Web 2.0 even in the present day. The whole issue has not been resolved as of yet! Therefore, platforms for Web 3.0 will take on those problems in order to find solutions to them.

When the Internet was first made accessible to regular people, there was widespread speculation that it would usher in a new era of lawlessness, free from any constraints imposed by central authorities. However, the reality of the Internet as we know it now does not match the expectations that have been set. Because of this, we are unable to say for certain that Internet Web 3.0 will provide both freedom and safety.

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